The process.
Define the brewing parameters, run pilot batches and work on how malt, hops and aroma come together under US brewery conditions.
RESEARCH & DEVELOPMENT / EU SUPPORT
THE COLD
PROJECT.
Good alcohol-free beer starts with a lot of questions. This is how we're working through some of ours.
Coldcraft's development includes COLD, a six-month project led by Ofrälse in Sweden with Urban Artifact in the United States. The project was awarded €60,000 through Innowwide, an EU-funded programme run by Eureka.
What we're working on- INNOWWIDE GRANT AWARDED
- €60,000
- PROJECT DURATION
- 6 months
- LED BY OFRÄLSE AB
- Sweden
- TARGET MARKET
- USA
WHAT THE PROJECT IS FOR
FROM A SMALL BATCH
TO A WORKING PROCESS.
A good sample is a start. We also need to understand how the process works in a brewery, what people make of the beer, and what it takes to bring it to market.
The COLD project explores low-temperature extraction of malt compounds, hop ingredients and aroma integration. Working with Urban Artifact gives the project a practical setting in the US, with local equipment, ingredients and market knowledge.
We're investigating where the process could use less energy and water, alongside taste, cost and production requirements. Comparing those things is part of the work.
More about the methodTHREE PARTS TO THE WORK
The feedback.
Plan sensory and consumer trials, compare energy, water and cost, and gather feedback from the US market.
The next steps.
Work out a practical route to market, identify potential partners and prepare the technical information needed for further development.
HOW THE EU FITS IN
SUPPORT TO
TEST THE IDEA.
Innowwide helps small businesses explore whether their ideas can work in a market outside Europe.
Eureka runs the programme as part of the European Partnership on Innovative SMEs, supported by the EU's Horizon Europe programme. For COLD, that market is the United States.
Ofrälse AB is the grant beneficiary and leads the project. Urban Artifact is the main US subcontractor, with a role in pilot trials, sensory evaluation and local validation.
About Innowwide at EurekaPROJECT DETAILS & SOURCES
THE DETAILS.
- PROJECT TITLE
- ColdCraft: Sustainable Cold-Brew Technology for Non-Alcoholic Beer Market Expansion
- REFERENCE
- 2025-25157/IW/CALL 4 — COLD
- BENEFICIARY
- Ofrälse AB, Sweden
- US PROJECT PARTNER
- Urban Artifact INC